Swati and Anurag a truly dynamic team started their brand ZAYN in 2013. The creative couples work is a reflection of how their skills and understanding complement each other. Their eponymous label is a contemporary take on refined Indian dressing. Striking yet free spirited the ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. The designs are full of pure fabrics , fresh colours and chic styles with the finest prints , embellishments and attention to detail. This is what ZAYN Is all about – WEARABILITY , COMFORT and STYLE. Clean lines , delicate details and a hint of drama has made the brand stand out in today’s crowded marketplace.
About the Team
Delhi based designer SWATI SETH is a graduate in fashion design from NIFT,Delhi and a post graduate in Fashion merchandising from London college of fashion. She also holds a marketing diploma from a renowned college in Paris and has received several awards in the field of fashion. After her graduation she took on a journey of working with various corporates to understand the technicalities in constructing garments. In her 15 years of experience she worked as design head for various export houses and travelled extensively for her buyer meetings all through. Swati recalls “At the tender age of 7, I started sketching ideas and was always inclined towards having my own brand of clothes. I remember when we use to have summer vacations I was always found in my dads garment manufacturing unit trying to create fun clothes for myself. Her dedication and hard work lead to opportunities one after the other and paved a way for her success. She is a thorough professional with a very honest approach to her work. Joining Swati in moving the brand forward is her better half Anurag Seth. He is a graduate in economic’s honours from delhi university and holds a fashion degree from pearl academy of fashion and a post graduate degree in fashion arts from Humber college of fashion in Canada.
The brand aims to give its clients an intimate experience where they personally feel connected to the brand . It aims at giving women a deep sense of pride in feminity , honouring women to feel comfortable and confident by wearing bold and beautiful silhouettes.
The future ahead
ZAYN is steadily and slowly been building its brand across major cities and expanding its reach globally. Currently they are retailing out of their exclusive design studio in Gurgaon and other online channels ..